Services
Discover a world of possibilities as you navigate through our offerings, each meticulously crafted to meet the diverse needs of businesses and individuals in today’s dynamic marketplace. From brand identity and positioning to product design and development, marketing strategy, and beyond, our team of experts is here to help you succeed every step of the way.
Services designed to elevate
Where creativity meets strategy and innovation
Whether you're launching a new product, revamping your brand, or seeking to enhance your online presence, Purple Ideation Company Ltd has the solutions you need to thrive in an ever-changing landscape. With a focus on creativity, excellence, and client satisfaction, we're committed to delivering outstanding results that exceed your expectations and propel your business forward.
Browse through our services catalog, explore our specialized offerings, and discover how we can help you achieve your goals and stand out in your industry. Whatever your needs may be, we're here to partner with you on your journey to success.
Ready to take your business to the next level? Contact us today to learn more about our services and discuss how we can tailor a solution to meet your specific needs. Let's collaborate to bring your vision to life and make your business shine!
Designs
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Happy People
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Projects
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Excel with the Finest
Our Services Portfolio
Brand Identity
Every business or brand should have a significant and distinct look and feel. This look and feel distinguishes them from their competitors. It’s their logo, color pallet, fonts and how they have been layered across brand collateral and various communication material to communicate the brand’s or business’s value proposition uniquely.
Brand Positioning
Helping entrepreneurs and businesses develop a positioning that creates an image if the brand’s product or service in the minds of target audience. We do this by identifying the businesses’ Unique Selling Proposition, Potioning Statement and Determining a Positioning Strategy. A clearly articulated Brand Positioning shows your target audience the distinctiveness of the product against its competitors. “Positioning is not what you do to a product, its what you do to the minds of the prospect. That is you position the product in the minds of the customer.
Product Design & Development
very product or service has a life cycle. Like all things, the life cycle ends with a decline. We advice our clients on two major parts of Product Design and Development; Product Lifecycle and Computer Aided Design.
In the former, we integrate marketing tools that rejuvenate a product’s place in the market. With precise execution, we ensure optimal ROI on the endevor. When it comes to CAD, we develop the artistic impression of the desired final product. With the digital assets created, we use those for promotional purposes; advertising and/or social media.
Marketing Strategy & Execution
When launching a product, there’s a formula that should be followed that has been proven to work. Advising a client and executing this strategy in collaboration with them is our duty. Neglecting these principles can be the death bed of a brand, product or service. On the service we look at the dynamics of launching a campaign, measuring and evaluating it and restrategizing given the findings we get.
Campaigns
Given the busy nature of the market, a business or brand has to keep reminding its customers on their value proposition. To do this,well structured, measurably and high yielding Campaigns have to be designed and executed. Purple Ideation Company Ltd takes care of this, we research, write ,design and execute the campaign in collaboration with a business. We handle the media buying process, involving traditional marketing, Morden marketing and influencer marketing in order to get the word out.
Web Development
From basic website to sophisticated Web systems that are able to handle multiple layered transactions, protect security of user data and are optimized for different platforms. Our company helps businesses and individuals create,install and deliver such Web systems projects.
UI/UX Design
User experience when interacting with products or online platforms is of utmost importance. One has to immerse themselves in the user’s mind in order to have a 360-degree perception of how the user will use the product/platform. At PICL, we design for the full human being; looking at the Design, Tech, Product and Client. We have a guiding principle template that guides our designers and we top that with current trends in order to deliver work that is contemporary.
SEO - Search Engine Optimization
When creating website or websystems it’s paramount that its searchable on Search Engines. We employ different techniques to ensure that it ranks on top of search results, giving you an edge over your competitors. Ranking on top boosts customers confidence in your brand, business, products and services. We earnestly tell our clients that its retrogressive to have a website that is not searchable on Web. It beats the whole idea of investing in a website.
Excel with the Finest
Our Services Portfolio
Excel with the Finest
Our Services Portfolio
Analytics
In order to qualify any investment, a clear cut measure of the efforts made against returns has to be done in any field. In the online space, the results are called Analytics. We deliver this to our clients for restrategizing on a particular campaign, visitors on a website and so forth. Our reporting on Analytics purely depends on the deliverables we’re presenting to our clients. Social media campaigns, Search or Digital Placements. We have also partnered with a major international Consumer Insights, PR & Communication company for this specific service. We offer our clients information on competitors, against their efforts. Brand Presence, marketing campaigns all for strategic execution purposes.
Architectural visualisation
In today’s market we have the tools to create an artistic impression of buildings, houses, stadiums, roads before breaking ground by the builders/contractors. By doing this, we help the market get a feel of what’s come and create an anticipation of the final product. To the owners and proprietors, we help them sell offplan houses, offices and ease their process of raising capital for their building.
Publication Design
Inline with supporting our clients’ communication efforts, we offer design services for various needs they might have. We do company profiles, posters, banners, notebooks, diaries, t-shirts, etc. This service is closely tied to the next service – Printing, where we now deliver all this in printed form to the client.
Printing
We have partnered with one of the largest publishers/printers in Kenya. With their help we print large format prints for billboards, matatus, publication, engraving, books, etc . Any printing needs you have we can meet.
Social Media Management
Managing Social media platforms for our clients is one of the services we have done and ran for our clients since the conception of the company. This is not dependent on when running a campaign, it could be the usual day to day activity of interacting with clients about a Client’s products, how to use them or any other queries that need to be answered.
Product Launches
Product launches are critical events in the lifecycle of a product or service. They involve introducing a new offering to the market or announcing significant updates and improvements to an existing one. A successful product launch can generate buzz, attract customers, and drive sales, while a poorly executed launch can result in missed opportunities and wasted resources.
Go-to-Market Strategies
In today’s highly competitive business environment, having a well-defined and effective go-to-market (GTM) strategy is essential for any organization seeking to introduce a product or service to the market successfully. A GTM strategy encompasses the planning, execution, and optimization of the processes that connect a company with its target audience. Whether launching a new product, expanding into new markets, or repositioning an existing offering, a carefully crafted GTM strategy can make all the difference in achieving business objectives.
Excel with the Finest
Our Services Portfolio
Some Of Our Clients
Ready to Bring Your Vision to Life?
Contact us today to learn more about how Purple Ideation Company Ltd can help you achieve your design goals.
